TSS (Triumph Service Spam) ¶
Από: psilo_paidi στις 24/06/2009 3:56 μμ.
Forums are a great way to get in touch with potential customers. There are various forums all across the internet that are devoted to an incredible range of topics. That means that regardless of the type of product you are working with, there is likely a forum somewhere that is devoted to that field. The people who frequent that forum are a highly targeted demographic - they are ‘warm’ prospects, with high conversion potential
But you need to work at establishing a presence. Forum marketing is not about just posting a couple links and watching the sales come rolling in. Forums have moderators and administrators who look out for marketing scams and immediately delete those posts and ban the user who posted them.
So how can you use forum marketing effectively?
Trading value for value. The value that the forum users offer is their attention to your product and possibly buying it. The value you provide is determined by the nature of the forum.
For example, if you are selling a how-to product that teaches people how to use Photoshop software, then look for forums for beginners to the software. They will ask questions about how to do certain things, you find the answer and post it. That is the value you give them. When you post in a forum, you are usually allowed to have a link to a website either in your user profile or as a “signature” - text or images that appear automatically at the bottom of each of your posts.